What does it take to find oil in an area where many have tried, but failed? What does it take to design buildings that become prize-winning cultural landmarks? And what can the best architects, oil explorers, business lawyers, journalists, and business developers within banking and trading analysis have in common?Idea Work can provide the answers. This book builds on a four-year research project and describes what extraordinary idea work looks like in practice. The authors take you behind the scenes of some of Norways leading companies and show how surprisingly similarly they work when they are working creatively to develop and realize new ideas. The book gives us, for example, a glimpse of how Snøhetta designed the Opera and the 9/11 memorial, and how explorers at Statoil discovered the most oil of all oil companies in the world in 2011. Narratives are presented on how prepping, sketches, pin-ups, drama, wonder, and punk are important aspects of the extraordinary. Examples are
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